The leader in virtual product placement and in-content advertising, Mirriad’s multi-patented and award-winning platform virtually inserts products and brands into Television, SVOD/AVOD, Music, and Influencer content. Mirriad creates net-new revenue opportunities for content owners with a new ad format that drives exceptional performance for advertisers and dramatically improves the viewing experience.
Mirriad currently operates in the US, Europe, Middle East, and India.
Independent Kantar research recently found that a substantial 86% of all viewers are taking actions to avoid TV and video advertising across broadcast and network TV, streaming, and online video. In contrast, viewers feel up to seven times more positive about in-content advertising from Mirriad than traditional TV ads, and take no steps to avoid this integrated ad format.
Mirriad’s strong performance in driving better results can be attributed to a favourable viewer perception especially due to the natural feel of the format (83%) and its non-intrusive nature (79%). The study found that on average, viewers who feel positive about their ad experience are much more likely to purchase an advertiser’s product, resulting in a 61% higher incidence of adding products to the shopping cart, and 40% higher online purchase and 27 % higher in-store purchase.
The whole Mirriad team is focused on delivering in-content advertising placements at scale, with a primary focus on the world’s largest advertising market in the US. This is designed to ultimately deliver long-term shareholder value.
Integrating Mirriad’s in-content ad format into the programmatic media ecosystem as a line item will be the pivot to unlocking the scale that the Company is aiming for, as it gives advertisers the possibility to buy the format the same way they’re used to buying the majority of their placements. The Company’s focus on securing demand from leading brands, is simultaneously increasing the supply of available inventory.
Programmatic advertising uses automated technology and algorithmic tools for media buying. Mirriad currently operates within a pre-programmatic sales model, and the move to a programmatic future in Q4 2023/Q1 2024 will allow us to start delivering at the scale we have always aimed for.
Mirriad always works with rights-cleared content and our partners ensure that all the content we receive from them has the clearance to allow insertion of advertising into that content.
Every in-content placement we deliver is highly contextual and impactful thanks to our approach and technology. This ensures placements are seamless within content, and our agreements with broadcasters, distributors, content owners and brands cover upcoming content, so it’s never a case of rewriting history. Mirriad works closely with our partners to install parameters that ensures the result is high-quality and feels natural to all parties, as well as the audiences who ultimately consume the content.
We do not disclose details, but our platform is continually evolving and protected by a wide range of patents. What we can say is that the partnership with Microsoft, and wider progress on programmatic delivery are central to Mirriad’s growth plans.
Feedback from our partners confirms that our platform is clearly preferred when benchmarked against other potential suppliers. Our award-winning and patented platform with hundreds of different programs and movies worldwide sets us well apart as the leading partner of choice and, as a first mover, we have learned and adapted to tech challenges along the way.