AIM Rule 26

The information outlined below is made available for the purposes of AIM Rule 26 and was updated on 10 March 2025.

Business description

Mirriad’s award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in content. Our patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced.

Mirriad’s market-first solution seamlessly integrates with existing subscription and advertising models, and dramatically improves the viewer experience by limiting commercial interruptions.

Mirriad currently operates in the US & Canada, Europe and the Middle East.

How we operate

Company name: Mirriad Advertising plc
Place of registration United Kingdom
Country of incorporation England & Wales
Main country of operation United Kingdom
Registration 09550311

 

Office addresses

Registered office
6th Floor One London Wall
London
United Kingdom
EC2Y 5EB
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As at 9 April 2025, Mirriad Advertising plc has 1,032,600,894 Ordinary Shares of £0.00001 in issue. Of these 26.91% are not in public hands.

There are currently no restrictions on the transfer of the AIM securities.

The Company holds no shares in treasury.

The Company is informed that at 9 April 2025, individual registered shareholdings of more than 3% of the Company's issued share capital were as follows:


Significant Shareholders

Name

Number of Ordinary Shares Held

% of issued Ordinary Shares Capital

Rathbones Investment Management Limited 143,870,225 13.93%
M&G Investments 117,878,683 11.42%
Arbuthnot Latham (Nominees) Limited 73,853,277 7.15%
Hargreaves Lansdown, stockbrokers (EO) 34,887,677 3.38%
IP Group* 34,431,534 3.33%
* Held by its subsidiary IP2IPO Portfolio LP acting by its general partner IP2IPO (GP) Limited


Directors shareholding

The beneficial interests of the Directors in the share capital of the Company at 9 April 2025 were as follows:       

Name

Number of Ordinary Shares

% of issued Ordinary Shares Capital

Executive Directors    
Stephan Beringer (CEO) 4,391,666 0.43%
James Black (Chair) 8,240,000 0.80%
Nic Hellyer (CFO) 1,600,000 0.15%
Non-executive Directors    
Bob Head 1,918,600 0.19%
Total Director Holdings 16,150,266 1.56%

Visit our Reports and Documents page for all relevant shareholder documentation.

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Nominated Advisor and broker

Allenby Capital Limited
5 St. Helen’s Place
London 
EC3A 6AB

Auditors

Cooper Parry Limited
1st Floor, Abbey Square
Davidson House, The Forbury
Reading , RG1 3EU

Solicitors

Osborne Clarke LLP
6th Floor
One London Wall
London
EC2Y 5EB

Registrars

Computershare Investor Services plc
The Pavilions
Bridgwater Road
Bristol
BS99 6ZZ

The securities of Mirriad Advertising plc (AIM: MIRI) are traded on AIM of the London Stock Exchange.

View share price information

The Company is incorporated in the UK and its Ordinary Shares are admitted to trading on AIM. Accordingly, the City Code applies to the Company.