Leading the new category
We are focused on the world’s largest advertising markets, with a combined estimated $106 billion Total Addressable Market (“TAM”)*. We are content agnostic and work across all forms of video content from high-end entertainment, through music to influencer content. Conventional broadcast advertising focuses on 15% of the available airtime while we focus on the remaining 85% comprising the content people actually want to see.
$106bn
TAM*
*Source: Zenith advertising forecasts Dec 2021. Figures for TV and online video advertising for 2022 for the US, Japan, UK, France, Germany and Canada and online video only for China
We have 37 granted patents, an increase of two on the previous year. We are working to integrate our technology into the demand and supply side of the advertising market ecosystem. We have proof of concepts for Dynamic Ad Insertion (“DAI”)/Server-Side Ad Integration (“SSAI”) which allows different advertising to be seen by different audiences.
37
granted patents
We have established relationships with a wide range of high-quality supply partners in our core markets covering entertainment, music and influencer content. We are working with a growing range of the world’s leading brands covering key sectors such as food & beverage, FMCG, automotive, financial services and online/e-commerce.
120
Supply and demand partners worldwide
We work on a revenue share basis so as our partners’ revenues increase, so do ours.
Our revenue share is in the range 20-30% of gross campaign value.
20-30%
average revenue share of gross campaign value